Find clients without prospecting
Bryddle connects your business to a network of referrers who bring you qualified prospects. You pay only for validated stages — contact, meeting, signature.
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What is a qualified lead?
A qualified lead is a sales contact that matches your target precisely and shows a real need, an identified budget and a clear buying intent. Unlike a mere contact, it has a strong chance of becoming a customer. On Bryddle, your own criteria define what a qualified lead is: sector, geographic area, company size, estimated budget or urgency level.
- A real, expressed need — not mere curiosity.
- A budget consistent with your offer.
- A decision-maker or an influential contact in the project.
- A defined decision horizon, ideally short-term.
Traditional prospecting is expensive and slow
Cost of an inside sales rep
€35,000 – €50,000 / year
Salary + social charges + tools + training
Cost of a Google Ads campaign
€5 – €80 / click
No guarantee of conversion or qualification
Time before first results
3 – 6 months
Recruiting, onboarding, ramping up
Bryddle eliminates these fixed costs. You only pay for real, team-validated results.
Business referrers vs other acquisition channels
Compared with classic lead-generation levers, business referral stands out on cost, qualification and financial risk:
How does Bryddle work for businesses?
Create your campaign
Define your target (sector, geography, prospect profile), qualification criteria and commission schedule per stage.
Referrers send you leads
Hundreds of referrers browse active campaigns. Those with matching contacts submit qualified leads directly to you.
You contact and validate
Your sales team handles the contact. You validate each milestone via the dashboard: contact, meeting, signature.
Bryddle triggers payment
Commissions are automatically calculated and transferred to referrers. You receive a monthly summary invoice.
The ROI calculation is immediate
Concrete example for a construction company:
Sectors that work best with Bryddle
Construction & renovation
Plumbers, electricians, painters, architects — personal recommendations are the primary acquisition channel.
Insurance & finance
Brokers, mutual funds, wealth advisors — qualified word-of-mouth contacts convert 3× better.
B2B software & SaaS
A peer-recommended lead has a 40% shorter sales cycle than a generic inbound lead.
Real estate
Developers, agencies, property managers — local referrers often know the seller or buyer before you.
Recruitment & HR
Independent headhunters and HR professionals form a natural referrer network.
Business services
Accounting, legal, consulting — every contact becomes an opportunity for your firm.
Why a referred lead converts better
A prospect who arrives through a recommendation benefits from a transfer of trust: the referrer has already vouched for your company. As a result, the sales cycle is shorter, the conversion rate higher and the acquisition cost better controlled than with cold traffic. Your sales team focuses its time on contacts who are already interested, instead of spreading it thin on cold prospecting.
- Contact already aware of your offer: fewer objections upfront.
- Higher conversion rate than a generic ad lead.
- Acquisition cost known in advance, since set by your own rates.
- No spend until a stage is validated by your team.
You stay in full control
Custom qualification criteria
Define exactly what a valid lead means to you: geography, company size, estimated budget, urgency…
Flexible commission rates
Set your own amounts per stage. Raise them to attract more referrers to priority campaigns.
Validation at every step
You validate each milestone. No commission is triggered without your confirmation.
Real-time dashboard
Track incoming leads, conversion rate by source, average acquisition cost and ROI per campaign.
Pause or stop at any time
No duration commitment. Pause your campaign when your sales team is at capacity.
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Frequently asked questions
What does it cost for businesses?
There is no fixed subscription. You set your own commission rates. Bryddle adds a platform fee on each transaction (visible before any validation). You only pay for results you validate.
How are referrers verified?
Each referrer has a reputation score based on their history: conversion rate, quality of information provided, company feedback. High-scoring referrers access premium campaigns.
What happens if I receive a poor-quality lead?
You are free to reject a lead that doesn't match your criteria. The rejection must be justified. In case of dispute, our mediation team rules within 72 hours. You never pay for a lead you haven't validated.
How long before I receive the first leads?
First submissions can arrive within 24 to 48 hours of publishing your campaign, depending on your sector and geography.
Can I limit the number of leads received per week?
Yes. You can set a weekly cap on incoming leads to match your sales team's processing capacity.
Does Bryddle replace my CRM?
No, Bryddle is complementary to your CRM. We provide incoming leads and stage tracking; client relationship management stays in your existing tools. API integrations are available.
Is there a duration commitment?
No. No campaign involves a duration commitment. You can pause or stop it at any time, with no fees and no notice.
Can referrers work for my competitors?
By default, yes: most campaigns are non-exclusive. If you prefer, you can offer an exclusive campaign to reserve certain referrers for your company.
How does billing work?
You receive a monthly summary invoice covering all validated commissions and the platform fee, including applicable VAT. No payment is triggered without your prior validation.
Which sectors can use Bryddle?
Any sector with high unit value works: construction, energy, insurance, finance, B2B software, real estate, recruitment, business services. The higher the value of a signed contract, the more profitable business referral becomes.
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